The record book

Record Auction Prices: Cars, Watches and Handbags

These are some of the highest prices ever reached in public auctions for prestige objects, checked against the auction houses' published results as reported by Wikipedia. Prices include the buyer's premium where reported, and conversions to US dollars are approximate.

Records are history, not predictions. A record price reflects one object, one day and one buyer, and it says nothing certain about what anything else is worth.

A red 1962 Ferrari 250 GTO coupe on display, seen from the front three-quarter angle

A 1962 Ferrari 250 GTO: see file page, CC BY-SA 3.0

Auction records at a glance

Selected public auction results, correct as of October 2026. Private sales are not included.
ItemCategoryPriceAuction houseYear
Mercedes-Benz 300 SLR Uhlenhaut Coupe (1955)Car135 million euros (about US$143 million)RM Sotheby's, Stuttgart2022
Ferrari 250 GTO, chassis 3765 (1962)CarUS$51,705,000RM Sotheby's, New York2023
Ferrari 250 GTO, chassis 3413GT (1962)CarUS$48,405,000RM Sotheby's, Monterey2018
Patek Philippe Grandmaster Chime ref. 6300A-010WristwatchCHF 31 million (about US$31 million)Christie's, Geneva (Only Watch)2019
Patek Philippe Henry Graves SupercomplicationPocket watchCHF 23,237,000 (about US$24 million)Sotheby's, Geneva2014
Paul Newman's Rolex Daytona ref. 6239WristwatchUS$17,752,500Phillips, New York2017
Patek Philippe ref. 1518 in steelWristwatchCHF 11,002,000 (about US$11.1 million)Phillips, Geneva2016
Original Hermès Birkin prototypeHandbag8.6 million euros (about US$10.1 million)Sotheby's, Paris2025
Patek Philippe Nautilus 5711 with Tiffany blue dialWristwatchUS$6.5 millionPhillips, New York2021

The stories behind the records

2022

The most expensive car

Mercedes-Benz sold one of its two 300 SLR Uhlenhaut Coupes at a private auction in its own museum. The 135 million euro price funded a scholarship programme.

2019

The most expensive watch

A unique steel Patek Philippe Grandmaster Chime made for the Only Watch charity auction reached CHF 31 million at Christie's in Geneva.

2014

The most expensive pocket watch

The Henry Graves Supercomplication, with 24 complications made without computers, sold at Sotheby's Geneva for CHF 23.2 million.

2017

The most famous Rolex

Paul Newman's own Daytona, missing from view for decades, sold at Phillips in New York for 17.75 million dollars.

2023

The most expensive Ferrari at auction

One of only 36 Ferrari 250 GTOs sold at RM Sotheby's in New York for 51.7 million dollars.

2025

The most expensive handbag

Jane Birkin's own prototype Hermès Birkin sold at Sotheby's in Paris for 8.6 million euros.

How the top watch record moved

  1. 1999

    Graves Supercomplication, US$11 million

    Sotheby's New York sets a new record for any watch.

    Source: en.wikipedia.org
  2. 2014

    Graves Supercomplication again, CHF 23.2 million

    The same watch returns to auction in Geneva and doubles its record.

    Source: en.wikipedia.org
  3. 2017

    Paul Newman Daytona, US$17.75 million

    A new record for a wristwatch, though below the Graves total.

    Source: en.wikipedia.org
  4. 2019

    Grandmaster Chime 6300A-010, CHF 31 million

    The current record for any watch sold at auction.

    Source: en.wikipedia.org

Greatest Prestige reports historical facts only. Nothing on this page is investment advice or a forecast of future prices.

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